Sustainability Strategies of Young Agrosociopreneurs in Supporting National Food Security

Will be presented at Friday, 23 May 2025, 09.40 (GMT +7)

Abstract

The sustainability of youth-led agrosociopreneurship enterprises represents a strategic element in strengthening national food security and accelerating inclusive rural economic development. This study aims to assess the sustainability level of young agrosociopreneurs (ASP) and to formulate strategic priorities that contribute to economic, social, and environmental dimensions. A quantitative approach was employed through a survey of 226 young ASPs in Subang and Cianjur Regencies, West Java, Indonesia. Business sustainability was measured using indicators related to economic performance, social impact, and environmental stewardship. Data analysis was conducted using Importance Performance Map Analysis (IPMA), facilitated by SmartPLS software. The findings indicate that ASP capacity, role effectiveness, and social capital significantly influence business sustainability. However, certain variables with high importance demonstrated low performance, particularly in digital technology utilization. Based on these results, strategic interventions should focus on enhancing ASP capacity and effectiveness through socially embedded approaches and improved access to digital tools. This study provides empirical insights for policy formulation and youth entrepreneurship development programs in the agricultural sector. It also contributes to the scholarly discourse on community-based business sustainability models within the broader context of sustainable agricultural development and national food system resilience.