Unlocking Halal Value for Sustainability: Integrating One Health and Islamic Marketing in Tropical Bioresource Economies

Abstract

Tropical bioresources have the potential to enhance sustainability and public health. However, value chains in these sectors are frequently fragmented and may fail to meet ethical, environmental, or market standards. The combined application of the One Health framework and Islamic marketing (halal and tayyib) offers a means to address these gaps. This study examines how integrating One Health and Islamic marketing can unlock halal value and drive socio-economic transformation in tropical bioresource economies. A qualitative exploratory approach is employed, drawing on netnographic case studies to examine how halal value is constructed and leveraged for sustainability through the integration of One Health principles and Islamic marketing within tropical bioresource economies. Aligning halal assurance with One Health principles enhances product integrity and fosters consumer trust, thereby contributing to improved sustainability. Digital traceability increases transparency, while biotechnological innovations generate higher-value products. Collectively, these advancements support inclusive business models, expand market access, and promote rural economic growth. The integration of One Health and Islamic marketing has the potential to transform tropical bioresource sectors into ethical and competitive halal ecosystems, thereby fostering sustainable socio-economic growth.