The Role of Youth in Social Transformation for Agricultural Sustainability in the Digital Era

This title has been presented on Thursday, December 14, 2023 at 11.45-11.55 GMT+7.

Abstract

This title has been presented on Thursday, December 14, 2023 at 11.45-11.55 GMT+7.   The young generation has the potential to play a role in social transformation for agricultural sustainability in the digital era to fill the older generation's gap in access to information technology. Previous research shows that agricultural sustainability is hampered by the accessibility of information technology developments, the development of farmer empowerment, and the weak improvement in farmers' quality of life. This research aims to analyze the power of youth's role in social transformation for agricultural sustainability in the digital era. This research uses a qualitative approach with cybernetic triangulation methods and is supported by the results of quantitative data analysis from previous research results. The research results show that through the role of youth, the development of digital technology can help increase agricultural productivity and sustainability; Youth access to digital information plays an important role in social transformation, strengthening empowerment, increasing productivity and farmer income; and the development of youth skills and knowledge in the agricultural sector in line with the level of accessibility to digital agricultural information. In addition, it is necessary to develop marketing strategies for agricultural products that are increasingly effective and efficient, supported by strengthening youth access to digital information and communication systems.