VALUE CO-CREATION THROUGH DIGITAL TECHNOLOGY AND BUSINESS RELATIONS: A CASE STUDY IN AN AGRIBUSINESS CO-OPERATIVE COMPANY ISLAMIC EDUCATION-BASED

Abstract

In an agricultural business network, it is expected that good relations are maintained and mutual benefits are achieved among agribusiness actors involved in the production of agricultural products. This study discusses the concept of shared value creation, where agribusiness actors who are members of a group work collectively to develop new business models in marketing agricultural products by using digital technology and business networks. The research conducted on a cooperative that focuses on agribusiness and is managed as a pesantren educational institution shows that shared value creation can be an effective approach to develop agribusiness cooperative businesses.  The results of the study indicate that a collaborative approach through the concept of shared value creation, respect for good relationships with various parties, and a focus on expanding intangible resources can improve and strengthen supply chain networks and marketing of local agribusiness products. The study also highlights the importance of value networking, business collaboration, digital agribusiness, and e-commerce in this process. In an agricultural business network, it is expected that good relations are maintained and mutual benefits are achieved among agribusiness actors involved in the production of agricultural products.