Peningkatan Nilai Tambah Limbah Jelantah Rumah Tangga Melalui Inovasi Sabun dan Lilin Aroma Terapi Ramah Lingkungan hingga Pemasaran Produk Berbasis Visual Engagement

Abstract

Land-use changes from agricultural to residential areas have forced farming communities to look for alternative economic livelihoods. This outreach program aimed to empower former farming communities, especially women, by facilitating workshop on upcycling used cooking oil into value-added products and subsequently, training them on digital media marketing strategy. Twenty-five participants from Triyagan village, Mojolaban district, Sukoharjo regency, with diverse educational backgrounds, were involved. The program followed three methodologies, i.e., preparation, implementation, and evaluation. During the implementation phase, the participants received training on used cooking oil processing, including cleaning, deodorizing, and transformation into finished products, i.e., soap and aromatherapy candles. After the products were obtained, they were guided on how to creatively design advertisement using digital platforms such as Canva and TikTok. The training also included brand building, product packaging, and price determination. The evaluation showed significant increase of participants’ knowledge regarding used cooking oil and its utilization, i.e., from ~60% to more than 90%. However, the participants’ knowledge regarding marketing strategy only increased by 10%. This indicated a need for further familiarization of the participants with digital platforms to effectively master visual-based marketing techniques. This outreach program demonstrates that community-based approach by integrating innovation, technology, and empowerment can help former farming communities in adapting to evolving socio-economic landscapes.