Persepsi Masyarakat terhadap Integrated Farming System dan Inovasi Wisata Digital dalam Mendukung Ekonomi Lokal Berkelanjutan

Abstract

Agriculture and tourism are two strategic sectors that play an essential role in supporting rural economic development. The implementation of the Integrated Farming System (IFS) and the digitalization of tourism management are considered effective approaches to optimize resource utilization and enhance community economic growth in a sustainable manner. This study aims to analyze community perceptions of the implementation of IFS and the digitalization of Gurgur Tourism Park in strengthening the circular economy in Toba Regency, North Sumatra. The program was carried out under the Dosen Pulang Kampung initiative of IPB University in August 2025, involving 50 respondents consisting of tourism managers, Family Welfare and Empowerment Cadre (Kader PKK), and local community members. Data were collected through pre-tests and post-tests, observations, Focus Group Discussions (FGD), and field documentation, and were analyzed descriptively. The results show that all respondents demonstrated an understanding of the basic concepts of IFS, the objectives of the circular economy, and components of tourism digitalization, with an overall comprehension rate of 100%. IFS training enhanced community knowledge regarding agricultural waste utilization, plant–livestock–fish integration, and the optimization of local resources. Furthermore, tourism digitalization through online marketing and digital information systems proved effective in strengthening destination promotion and increasing the visibility of local products. The community perceived that integrating IFS and digitalization could increase income, improve resource efficiency, and enhance tourism attractiveness. This study highlights the importance of synergy between integrated farming, circular economy principles, and digitalization in creating a sustainable rural tourism development model. Continued assistance is needed to ensure practical implementation and long-term program sustainability.