Analisis Potensi Komoditas Unggulan di Kawasan Transmigrasi Anawua Kabupaten Kolaka Sulawesi Tenggara

Abstract

The Anawua Transmigration Area is a strategic region that has developed as a center for settlement and agricultural activities of transmigrant communities from the 1980s to 2016. This study aims to identify the area’s specific leading commodities and to design a sustainable business ecosystem development model based on local potential. The research was conducted from August to December 2025 using a mixed-methods approach, incorporating primary data (interviews, FGDs, and field observations) and secondary data from various official documents. The analysis employed the Analytic Hierarchy Process (AHP) to determine commodity priorities, along with value chain analysis, food security assessment, and SWOT analysis to formulate regional development strategies. The findings indicate that coconut is the most prospective commodity, widely distributed across almost all villages, supported by strong ecological adaptability, stable market demand, and significant downstream processing potential. In higher topographic zones, oil palm and citrus serve as viable alternative commodities due to suitable agroclimatic conditions and sufficient market support. Additionally, cocoa, rice, and livestock commodities function as complementary economic contributors. Despite its considerable potential, economic development in the region is hindered by low productivity, weak farmer institutions, limited processing technology, and suboptimal production road infrastructure. The value chain analysis also shows that most products are still sold in raw form, resulting in limited value addition. This study produces a development design for leading commodity–based business ecosystems, encompassing strategies for productivity enhancement, strengthening village economic institutions, developing downstream processing models, and formulating a regional investment roadmap. Strategic recommendations are proposed for national and regional governments as well as private sector partners to encourage inclusive and sustainable economic transformation aligned with national development agendas and the SDGs, particularly in economic growth, food security, and poverty reduction.