Pemberdayaan Peternak Domba melalui Inovasi Hijauan Pakan dan Pelatihan Pemasaran di Kelurahan Mulyaharja, Bogor

Abstract

The 2025 Integrated and Centralized Community Service Program (PPM) of IPB Vocational School was conducted in Mulyaharja Village to strengthen farmers’ technical and managerial capacity through training in forage cultivation, field implementation, growth monitoring, and sheep marketing strategies. The program began with a Focus Group Discussion (FGD) to identify existing farming conditions, feed constraints, marketing challenges, and required technical support. This was followed by training on forage identification, land preparation, the construction of 16 planting beds, planting of superior forage species, and the application of biofertilizers including Rhizobium, Mycorrhiza, and MIX treatments. Monitoring activities included growth measurement, drainage construction, individual plant inspections, and identification of field constraints. Forage productivity was further assessed through harvesting activities and a demonstration of chopper use to enhance feeding efficiency. Beyond technical cultivation aspects, the program strengthened farmers’ marketing competencies through training on market segmentation, cost analysis, pricing strategies, and the use of digital media for product promotion. Program evaluation was conducted using pre-test and post-test assessments, as well as participant satisfaction surveys. Results indicated significant improvement in farmers’ knowledge related to forage cultivation and sheep marketing, with overall satisfaction rated very high. Challenges such as weather disturbances and fluctuating participant attendance were mitigated through adaptive scheduling and continuous assistance. The program successfully improved local feed independence, enhanced marketing skills, and contributed to sustainable economic empowerment of smallholder livestock farmers.